THE LEADING NORDIC MEAT EXPERT
HKScan is the leading Nordic meat expert. We sell, market and produce high-quality, responsibly-produced pork, beef, poultry and lamb products, processed meats and convenience foods under strong brand names.
Our customers are the retail, food service, industrial and export sectors, and our home markets comprise Finland, Sweden, Denmark and the Baltics. We export to close to 50 countries.
HKScan's net sales is EUR 2.0 billion and we have some 7 700 employees, making us one of the Europe's leading meat companies.
Strategy 2015 - 2018: INVESTING IN GROWTH
HKScan has succeeded in the rollout of the strategy we adopted in 2012. We have substantially streamlined our production set-up and legal Group structure. We have completed a major restructuring of our operations, and today we stand as a stronger, more consolidated Group. Now we are ready for the next phase – that of profitable growth.
Building a more solid, unified Group and improving efficiency were the key themes of our prior strategic period (2012–2015). We harmonised our operational efficiency, simplified our production set-up and Group structure, eliminated overlaps and divested non-core businesses. We also built up and allocated resources for new Group-level support functions, and we adopted common processes and ways of working.
HKScan updated its strategy during 2014. "Towards profitable growth" is the theme of our updated Group strategy for 2015–2018. The focus areas we have identified as our new strategic "Must-Win Battles" are as follows:
- Renew customer, consumer and channel approach;
- Develop brands and offerings;
- Invest for growth and
- Drive continuous improvement.
HKScan is seeking to capture growth with strong brands and products of higher added value. This is also where we will be targeting our upcoming investments. With a clearer strategic focus on the higher-value end of the meat value chain, we will be placing a greater emphasis on innovation, proactive category development and brand marketing.
We have many assets favouring our success with our new strategy: a strong balance sheet, market leadership on all our home markets, strong brands, unsurpassed meat industry expertise and the synergies offered by our advantageous geographical location. Our ongoing efforts to improve profitability also work in favour of our successful strategy implementation
We will implement our new strategy in line with our Group mission, brand promise and values: Trust, Team, Improve. We are the leading Nordic meat experts. Our offering comes with a promise of delicious food, Nordic purity, quality and ethical responsibility. The same promise applies to every link in our value chain and every team member in our process – from farm to fork.
THE NORDIC MEAT EXPERTS
MEAT INDUSTRY SHAPER
HKScan is a responsible food company which creates good through strong brands, tasty products, an efficient and transparent production chain and skilled employees.