Poland
Growth potential in Central Europe
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The Poles are traditionally fond of meat dishes and sausages. Sokolów's "Kielbasa lisiecka" sausages are well-known and popular in Poland. |
In line with its internationalisation strategy, HKScan acquired in 2002 a minority holding in meat company Sokolów. It was the Polish market leader, had good growth potential and held some of the nation’s best known brands.
Owing to the size of the Polish market and to balance the risks involved, in summer 2004 HKScan entered into partnership with Danish Crown. The joint venture Saturn Nordic Holding established to this end started to systematically increase its holding, and since summer 2006 Sokolów has been completely in Finnish-Danish hands.
Besides the Sokolów brand, the company's portfolio also comprises the Gold, Fitness, Babuni, Uczta, O'Drobina and Gratka brands. The company has seven production plants located throughout Poland.
In 2011 the HKScan Group got 11.7% of its net sales and 26.4% of its earnings from market area Poland.
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