HKScan’s corporate name structure is to be harmonized in all countries in which it is operative. Each company name will lead off with the common “HKScan” prefix followed, in most cases, by the relevant country name in English. VAT identification numbers and contact details will remain unchanged.
The changes will take effect as follows:
Country Current company name New company name Effective as of (estimated):
Finland HK Ruokatalo Oy HKScan Finland Oy 1.3.2014
Sweden Scan AB HKScan Sweden AB 28.2.2014
Denmark Rose Poultry A/S HKScan Denmark A/S 12.2.2014
Estonia AS Rakvere Lihakombinaat AS HKScan Estonia 1.6.2014
Latvia AS Rigas Miesnieks AS HKScan Latvia 1.6.2014
Lithuania UAB Klaipedos Maisto Mesos Produktai UAB HKScan Lietuva 1.6.2014
Poland Kreatina Sp.z o.o. HKScan Poland Sp.z o.o. Q1/2014
UK Scan Foods UK Ltd HKScan UK Ltd Already effective as of 17.12.2013
The precise rollout schedule will be announced in due course as plans solidify.
All Group functions related to animal sourcing and producer services will uniformly adopt the name HKScan Agri on all HKScan home markets. The Away from Home offering will henceforth be marketed under the HKScan Pro and HKScan brands.
These changes will have no impact on the standing or identity of existing product brands.
The new naming structure is intended to clarify the HKScan brand strategy and strengthen the Group identity both internally and externally. These policy changes follow in the wake of strategic and organizational reforms initiated in 2012 to improve HKScan’s profitability and operational efficiency and to build a stronger, unified corporate culture.
For further information:
CEO Hannu Kottonen, HKScan Corporation. Kindly submit a call-back request to Marja-Leena Dahlskog ,SVP Communications, firstname.lastname@example.org tel. +358 10 570 2142.
HKScan is one of the leading food companies in northern Europe, with home markets in Finland, Sweden, Denmark, the Baltic countries and Poland. HKScan manufactures, sells and markets pork and beef, poultry products, processed meats and convenience foods under strong brand names. Its customers are the retail, food service, industrial and export sectors. In 2012, it had net sales of EUR 2.5 billion and some 11 000 employees.