HKScan’s corporate name structure is to be harmonized in all countries in which it is operative. Each company name will lead off with the common “HKScan” prefix followed, in most cases, by the relevant country name in English. VAT identification numbers and contact details will remain unchanged.

 

The changes will take effect as follows:

 

Country     Current company name   New company name    Effective as of (estimated):
Finland       HK Ruokatalo Oy                     HKScan Finland Oy                  1.3.2014
Sweden      Scan AB                                 HKScan Sweden AB                 28.2.2014
Denmark     Rose Poultry A/S                     HKScan Denmark A/S              12.2.2014
Estonia       AS Rakvere Lihakombinaat        AS HKScan Estonia                   1.6.2014
Latvia         AS Rigas Miesnieks                   AS HKScan Latvia                     1.6.2014
Lithuania    UAB Klaipedos Maisto Mesos Produktai  UAB HKScan Lietuva      1.6.2014
Poland        Kreatina Sp.z o.o.                   HKScan Poland Sp.z o.o.          Q1/2014
UK            Scan Foods UK Ltd           HKScan UK Ltd   Already effective as of 17.12.2013

The precise rollout schedule will be announced in due course as plans solidify.

 

All Group functions related to animal sourcing and producer services will uniformly adopt the name HKScan Agri on all HKScan home markets. The Away from Home offering will henceforth be marketed under the HKScan Pro and HKScan brands.

 

These changes will have no impact on the standing or identity of existing product brands.

 

The new naming structure is intended to clarify the HKScan brand strategy and strengthen the Group identity both internally and externally. These policy changes follow in the wake of strategic and organizational reforms initiated in 2012 to improve HKScan’s profitability and operational efficiency and to build a stronger, unified corporate culture.

 

HKScan Corporation

Hannu Kottonen
CEO

 

For further information:
CEO Hannu Kottonen, HKScan Corporation. Kindly submit a call-back request to Marja-Leena Dahlskog ,SVP Communications,  firstname.surname@hkscan.com tel. +358 10 570 2142.

HKScan is one of the leading food companies in northern Europe, with home markets in Finland, Sweden, Denmark, the Baltic countries and Poland. HKScan manufactures, sells and markets pork and beef, poultry products, processed meats and convenience foods under strong brand names. Its customers are the retail, food service, industrial and export sectors. In 2012, it had net sales of EUR 2.5 billion and some 11 000 employees.

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