HKScan and Apetit have signed an agreement to sell Apetit products in the Swedish food service channel. HKScan will act as a distributor of Apetit’s plant-based value-added products in the food service channel from the beginning of February 2021.
HKScan Corporation, Press Release, 18 November 2020, at 9 am Finnish time
“It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the food service channel. The commercial cooperation with Apetit in Sweden supports HKScan's strategic target to grow into a versatile food company," says HKScan’s CEO Tero Hemmilä.
“Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish food service channel,” says Apetit’s CEO Esa Mäki.
HKScan has a strong foothold in the food service channel, a well-functioning sales organisation and customer relationships. The cooperation will start with the frozen value-added products sold under the Apetit brand. Demand for plant-based products is growing in the food service channel. The products have been pre-tested with end customers in Sweden and they have been very well received.
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