The European Union has granted Finland with almost EUR 3 million in funding to promote the export of pork and poultry meat in the Chinese market. The project will be carried out together with the funding applicant Ruokatieto Yhdistys ry and two of its’ member companies, HKScan and Atria, which both currently export pork to China.
The campaign will focus on the safety, traceability and good taste of high-quality pork and poultry meat responsibly produced in the EU and Finland. Its target groups include Chinese retail and food service customers in both international and local companies in four major Chinese cities (Beijing, Shanghai, Zhengzhou, Chongqing).
“It is great to continue the well-done export promotion work in China with EU funding. Warmest thanks to the partners who contributed to the success of the project. The export promotion support now granted will help us increase the sales and awareness of our products in the very demanding Chinese market,” says HKScan’s Juha Ruohola, EVP, Export, import and meat balance.
HKScan’s Chinese joint venture expanded its distribution in Shanghai
Since 2018, HKScan has had a joint venture Nordic Lotus Food Inc. in China. The company, located near Shanghai, commercialises, sells and markets products in the local market. Its product range consists of tasty and tender HK Rypsiporsas® (Omega-3 Pork) products.
Nordic Lotus Food Inc. has launched Finsharer (Fen Xiang Jia) products, based on HK Rypsiporsas® (Omega-3 Pork) meat, in the G-Super chain stores in Shanghai. G-Super is part of Greenland, one of China’s largest retail and wholesale companies. Previously, the Finsharer brand products were sold in the Alibaba’s Hema-on-line chain.
“In addition to Hema, we have in fact sold the Finsharer products in supermarkets as well. However, the launch of sales in the premium G-Super chain provides us with an excellent framework for even wider distribution and thus increased sales,” Juha Ruohola continues.
The launch event was held at the end of October as part of the G-Super’s Europe themed campaign week.
HKScan has exported pork – Finnish HK Rypsiporsas® (Omega-3 Pork) meat, and HK Viljaporsas (Nordic Pork) - from its Forssa unit to several Chinese customers since April 2018.
The process of having a permit to export Finnish poultry meat to China is currently underway.
Nordic Lotus Food Inc
- A joint venture of HKScan and Zhejiang Qinglian Food
- Founded in 2018
- Registered office in Shanghai, China
- Zhejiang Qinglian Food cuts and packs Finsharer products made of HK Rypsiporsas® (Omega-3 Pork) meat
- Juha Ruohola, HKScan’s EVP, export, import and meat balance, tel. +358 10 570 6260
- HKScan Media Service Desk, tel. +358 10 570 5700 or by email: firstname.lastname@example.org
- Ruokatieto Yhdistys ry
HKScan’s target is to grow into a versatile food company. With over 100 years of experience, we make tasty, healthy and responsibly produced food responding to the needs of consumers and customers. For us at HKScan, responsibility includes the development of food production throughout the value chain, from farms to consumers. Our home markets cover Finland, Sweden, Denmark and the Baltics. Our nearly 7,000 HKScan professionals ensure tastier life - today and tomorrow. Our diverse product portfolio includes poultry, pork and beef, as well as meat products and meals. Our strong brands are HK®, Kariniemen®, Via®, Scan®, Pärsons®, Rakvere®, Tallegg® and Rose®. In 2019, net sales of the publicly listed HKScan totalled EUR 1.7 billion.