To meet the change in the meat market, HKScan is building a model, Agrofood Ecosystem®, for the company’s value chain and particularly for the contract meat production.
The change in the meat sector can be seen particularly in customer and consumer needs related to the responsibility and transparency of the food chain but also in the productivity development goals of the entire value chain.
Food security for growing population
Population in the world is growing. The world population is projected to need 50% more food, 45% more energy and 30% more water by 2030.
HKScan is already doing important work on food security in the Nordic and Baltic countries, but food adequacy and safety will become increasingly relevant in the future. HKScan has invested in the sustainability of meat production on a long-term basis, so the readiness to introduce new, more systematic, approaches is good.
Transparent food production chain
The food production chain is to be transparent. Transparency produces new information and data that allows the producers to develop the productivity of their farms. The goal is to have an environmentally friendly and economical method of production that will increase the competitiveness of the sector.
With new information, we are also preparing for the future agricultural policy.
Information for consumers on the meat production methods and environmental footprints
There is a growing consumer need for information on food production methods and environmental footprints.
Agrofood Ecosystem® data is used to produce easy-to-understand responsibility information for consumers. Environmental indicators include, for example, the carbon footprint and water footprint of food.
HKScan’s final objective is to provide customers and consumers with a service where they can directly view the Agrofood Ecosystem® monitoring of the food they buy. HKScan will launch this model in all its markets.