The Chinese have been number one fans of the pork for thousands of years. A pig under the roof is the written character for home and family. Believe or not, songs and poems have been dedicated to this meaty backyard waste management unit on four trotters since forever.
Next year will be the year of the pig, the sign of prosperity, fertility and virility in the Chinese zodiac. HKScan will celebrate the occasion already this summer by launching the Omega-3 Pork in China. The first container has already been shipped.
“Pork quality requirements in China are among the world’s strictest,” states Jukka Nikkinen, Head of HKScan exports. “The Chinese way to utilize all parts of the carcass in their cuisine is very sustainable. Meaty bones and feet are important and highly valued raw ingredients in Chinese cuisine. These cuts are also included in the first shipment.”
No to antibiotic drugs
Food safety at HKScan is self-evident. However, safety doesn’t come for free - it requires persistent and committed work. As a result, the animals in the HKScan farms are among the healthiest in the world.
Farm animals in the EU in general have good housing conditions and good care. In Finland antibiotics are used only for medication – never in preventive or growth promoting purposes. With the Omega-3 Pork antibiotics are never used.
This is important. The world-wide massive use of antibiotics in livestock farming as well as in human medication has created a global health hazard, in the form of antibiotic-resistant bacteria, also known as superbugs. You can find more facts about Animal Health and Welfare here.
People everywhere have woken up to the importance of responsibly produced food. They are interested about the origin of the meat, how the animals have been treated, quality related matters and also how the production chain is affecting the environment. People want to make sure that they get the best, the safest and the healthiest food for their children.
"Our key competitive advantage is our diligent control of the entire value chain from farm to fork, which has convinced our Chinese partners of our reliability,” states Jari Latvanen, CEO of HKScan.
Love me tender
Finnish Rypsiporsas® (Omega-3 Pork) stands out from the competition with its superior quality and responsible production. The GMO free Omega-3 Pork has been raised with crops from the local farms, enchanted with rapeseed. This combination ensures that the meat is very tender, fat is softer and the fatty acids are in ideal balance.
Fat quality plays a key role in our health. Too much saturated fat increases the risk of many illnesses, like cardiovascular diseases. It is recommended to replace saturated fat with unsaturated fat in our diet. Omega-3 Pork meets the high standards, and it can be the key factor on our way to healthier diet. Then there is the taste, of course. HKScan will be the provider of the Omega-3 Pork for the best restaurants and high class lifestyle shopping chains in China.
The true connoisseurs of the pork will have the opportunity to enjoy their favourite meat and gain health benefits while doing so. That's prosperity if anything!
Michelin film star
Michelin star restaurant Celebrity Cuisine in Hong Kong is among the first to include the HKScan Omega-3 Pork in their menu. Mister Cheng Kam Fu, the top chef of the restaurant visited Finland in May to witness the quality and production of the Omega-3 Pork. Mister Cheng also stars in the TV commercial filmed on location in Hong Kong and in Aura.
Matti Hakkarainen, Head of Business Development at HKScan, has kept a keen eye while testing the Omega-3 Pork with the master chefs:
"My favourite is the naked pork." (Yes, you heard right.) "You take a good-sized part between the collar and the back, a special cut called pluma. Then you just rub on some simple seasoning and fry. The thing here is to leave the pork slightly rosé. You don't normally do this with pork in Finland, but I suggest you try! And remember to let the meat rest a few minutes before serving it."